jobs in usa Marketing Director

Marketing Director

 

The HL7 Director of Marketing is responsible for developing, implementing and executing strategic marketing initiatives for the organization. This includes the promotion of in-person events, webinars, educational opportunities, membership, sponsorships and more. This position also works closely with HL7’s Director of Communications to develop high-level messaging as well as provides secondary support for the development of press releases, media relations and trade show booth coordination at the HIMSS annual conference.  
Job responsibilities include: 

• Creating and executing marketing plans that help the organization meet its key initiatives
• Managing relationships with third-party PR/marcomm agencies
• Developing and sending email marketing campaigns
• Executing social media placements
• Planning, proofing and posting blog posts
• Advertising and coordinating sponsorships for events

 The ideal candidate should have:

• 5-7 years of marketing experience, preferably in healthcare IT or related field
• Ability to edit image files in Photoshop and/or Canva
• Experience using Mailchimp or other email marketing system
• Knowledge of Hubspot or other in-bound marketing system
• Familiarity with Google Analytics, Google Adwords and other digital marketing strategies
• Experience developing and editing videos

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